Modely nákupného správania obyvateľov mestských častí mesta Trnava

Models of the Shopping Behavior of Residents of Urban Parts in the Trnava City

Miroslava Trembošová, Marta Máčajová, Matej Močko

In: Geografické informácie (Geographical Information), Ročník (Volume) 22, Číslo (Issue) 2, 2018, p. 299-314, ISSN 1337-9453

DOI: 10.17846/GI.2018.22.2.299-314

Abstract

The main aim of the contribution is a focuses on shaping and classification of shopping behaviour. Behavioural survey helped us to describe shopping behaviour of the Trnava citizens on the level of town suburbs in 2015. Assessing the survey of shopper types used according to the Czech methodology called “Shopper typology media behaviour” we find out the orientation of Trnava citizens according to a random sample of 1818 respondents. The practical part of the thesis includes shaping of the shopping behaviour that was stated by our respondents by means of contingency coefficient.

Keywords: Trnava city, shopping behaviour, models of shopping behaviour, contingency coefficient

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