Bratislavský hrad a jeho potenciál pre tvorbu kreatívnej ponuky v cestovnom ruchu

Bratislava Castle and Its Potential for the Development of the Creative Tourism Offer

Zuzana Palenčíková, Zina Machničová

In: Geografické informácie (Geographical Information), Ročník (Volume) 22, Číslo (Issue) 2, 2018, p. 207-222, ISSN 1337-9453

DOI: 10.17846/GI.2018.22.2.207-222

Abstract

Bratislava castle is the dominant feature of the capital city of Slovakia – Bratislava. Located on a hill above the old town, it attracts a thousands of visitors a year. Currently, creative approach to managing and guiding visitors creates the potential of the growth in interest of visitors of museums and cultural heritage sites. This paper summarizes the results of the visitors' survey of Bratislava Castle conducted in the summer season 2017. Among major factors in motivation to visit castle is the unique panoramic view over the river Danube and the whole capital as well as the renovated french baroque garden. Contrarily, the Museum of History, a part of Slovak National Museum, situated in the interiors of the Bratislava castle is less popular among visitors. The paper answears how creative tourism offer can be important for current visitors of Bratislava Castle and how can rise the number of visitors of historic museum in the interiors of the castle.

Keywords: Bratislava Castle, creative tourism, cultural heritage site, visitors, tourist product, visitors managment

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