Návrh na zvýšenie atraktivity Oravského regiónu cestovného ruchu prostredníctvom elektronických technológií

Proposal To Increase Attractiveness of the Orava Tourism Region By Electronic Technologies

Zuzana Rampašeková, Ján Lacika, Štefan Kováčik

In: Geografické informácie (Geographical Information), Ročník (Volume) 22, Číslo (Issue) 2, 2018, p. 258-270, ISSN 1337-9453

DOI: 10.17846/GI.2018.22.2.258-270

Abstract

Based on analysis of the natural environment, market survey in terms of available tourism products and knowledge of customer needs by an electronic questionnaire method, we created a proposal of an absent type of demand of the Orava Tourism Region. We created a new product focused on the presentation of the existing extreme sports in the region called "Orava As You May Not Know It." For its promotion, we chose rather more effective than costly form by using electronic technologies that help stimulate demand and bring long-term prosperity of the territory.

Keywords: marketing of companies, type of demand, type of marketing, tourism product

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