Špecifiká nákupného správania v nákupnom centre City Aréna v meste Trnava

Specifics of Shopping Behaviour in City Aréna Shopping Center in the City of Trnava

Miroslava Trembošová, Alena Dubcová

In: Geografické informácie (Geographical Information), Ročník (Volume) 20, Číslo (Issue) 2, 2016, p. 326-340, ISSN 1337-9453

DOI: 10.17846/GI.2016.20.2.326-340

Abstract

Shopping behavior is a sociological phenomenon defined as behavior by which consumers show their attitudes in finding, purchasing, using, and evaluating goods and services from which they expect to meet their needs. As a part of shopping decision-making process, consumers go through the buying process during which they evaluate and compare the available alternatives offered and also decide for some of them. The aim of the paper is to assess shopping behaviour of customers of City Aréna shopping center with permanent residence in Trnava city using five determinants which influence the development of City Aréna shopping center: attractiveness, location, access by car, spending leisure time and shopping orientation of customers

Keywords: shopping behavior, shopping centre City Aréna, consumers, behavioral surveys, attractiveness, localization, shopping characteristics

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