VITAJTE NA WEB STRÁNKACH KATEDRY GEOGRAFIE, GEOINFORMATIKY A REGIONÁLNEHO ROZVOJA FPVaI UKF V NITRE
VITAJTE NA WEB STRÁNKACH KATEDRY GEOGRAFIE, GEOINFORMATIKY A REGIONÁLNEHO ROZVOJA FPVaI UKF V NITRE

Delimitácia nákupných zón vybraných nákupných centier v Bratislave

Delimitation of Catchment Areas of Selected Shopping Centers in Bratislava

Kristína Bilková, František Križan

In: Geografické informácie (Geographical Information), Ročník (Volume) 18, Číslo (Issue) 2, 2014, p. 6-16, ISSN 1337-9453

DOI: 10.17846/GI.2014.18.2.6-16

Abstract

This article aims to analyze selected shopping centers in Bratislava and its catchment area. We examined the following specific retail environment issues: catchment areas. Data for this article were obtained as part of the VEGA research project. Results show catchment areas from selected shopping centers defined by consumer perception. However, effective use of consumer perception result and its GIS interpretation also depends on full integration of GIS into the tools of decision support tools used by retail managers.

Keywords: catchment areas, consumers perceptions, shopping centers, Bratislava

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